The new brand ambassador of itel is Olamide himself, tagged King of Street Rap

This kind of partnership is very creative, as itel claims to have found something in common with Olamide before making him the brand ambassador of their brand.

We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals.” said Oke Umurhohwo, Marketing Communications Manager (West Africa), itel Mobile, on the partnership.

itel and Olamide appeal to the same market. Their offerings (smartphones and songs) are shaped by the need to enhance people’s lifestyles and aid in their quest for success. And inclusion isn’t a problem- there is room for everyone to join and enjoy a world powered by both brands. 
Because the relationship isn’t about domination, the real kings rule with the interest of the people at heart. It is the people first, and this contributes to the value and impact of the partnership between the smartphone brand for everyone and the famous Afro-pop artist.
The itel and Olamide partnership spices things up for people in the kingdom. And these real kings are more than ready for a long rule together in one kingdom. To serve you better.

By Johnny